Lab notes
Lab notes is where we translate the messy reality of applied work into clear, usable insight. Here you'll find concise field reports, method breakdowns and experimental results from our projects — not polished marketing, but the practical thinking that shapes better decisions.
The WD-40 UK Strategic Audit
Even market leaders have blind spots. We applied our Full-Stack Strategy framework to WD-40 UK—a brand that is practically a category synonym—to identify where the next decade of growth will come from.
Lab Notes: The Design of Augmentation
At Grapple AI we argue AI isn’t mere automation but augmentation. A revisit of IDEO’s Design for Augmented Intelligence reflects today’s enterprise reality and reminds us: “predictions are easy, people are complicated.”
The CEO’s Guide to Probabilistic Reality
AI Without the Jargon - AI does not work like traditional software. It doesn’t follow fixed rules, and it doesn’t “look up” answers. To lead an AI-integrated organisation, you must move from a Deterministic mindset (If X, then Y) to a Probabilistic one (Given X, what is the most likely Y?).
Strategic Audit: Trailfinders
We audited Trailfinders to see how they can bridge the gap between being a "defensive fortress" for loyalists and an instinctive choice for the next generation.
CRM is Dead. Long Live the Semantic Spine.
If AI is not a database, not a lookup engine, and not a deterministic system—but a probability‑driven navigator of high‑dimensional geometry—what does that change for your operating model?
Strategic Audit: Grant Thornton UK
How does a high-competence mid-market leader stop being the "alternative" and start being the "instinctive choice"?